Brian J. Stieve

About Brian J. Stieve

AI isn\'t a threat. It\'s a force multiplier.Hand it to an artist and they\'ll make work 100x better than a non-artist ever could. Hand it to a team and entire industries open up — barriers drop, experimentation gets cheap, and people get to try things that used to demand years of specialization. That\'s the lens I bring to everything I build.What makes my approach different: I\'ve lived on both sides. I\'ve been the creator in the trenches — hosting, writing, producing, editing, growing audiences from scratch — and I build the AI tools that make that work faster. When I design something for a content team, it\'s shaped by someone who\'s actually done the job, not someone guessing at it from the outside.I\'m AI Content Director at Minute Media, where I embed AI directly into how content gets made — not as experiments, but as daily tools teams actually reach for. What I\'m doing nowLeading AI training workshops with 100+ employees per sessionBuilding AI-powered assistants that help writers and editors work faster —research helpers, and optimization tools, not content automation. Designing custom AI tools and web apps that solve real workflow problems across content operationsEstablishing governance and guardrails for responsible AI use Where the creator experience comes fromAs Head of Video at DBLTAP, I grew a TikTok channel from 0 → 260K+ followers in 6 months and YouTube Shorts to 80K+ subscribers. Hands-on the whole way — hosting, writing, producing, editing, SEO — and turned it into a repeatable content playbook that ports to any industry. That creator DNA is what shapes every tool I build today.🧪 Building on the sideA full AI-powered CMS for gaming news coverage — a cast of AI personas with distinct voices that research games, pull assets from Steam, and draft articles from my notes and editorial directionAI videos that have trended #1 on RedditCustom AI web apps and workflow tools I prototype to test new ideas fast

Experience

1. Ai Content Director

   Minute Media

   Jun 2023 — Present

   Lead AI strategy and implementation across editorial and video teams, building and deploying custom AI systems that streamline content production and increase output at scale.• Design and rapidly build custom AI-powered web applications and internal tools, enabling teams to solve workflow bottlenecks and launch solutions in days instead of weeks.• Spearhead company-wide AI adoption by hosting training seminars and hands-on workshops, upskilling teams to effectively use AI in their daily workflows.• Drive AI-powered content strategy, optimizing for engagement, SEO performance, and production efficiency across written and video formats.• Serve as a key member of the AI Governance Board, helping define guardrails, policies, and responsible AI usage across the organization.• Continuously research and implement emerging AI capabilities (LLMs, generative video, automation frameworks) to maintain a competitive edge in digital media.• Act as a bridge between technical implementation and editorial execution, ensuring AI solutions are both powerful and intuitive for non-technical teams.

Education

• William Paterson University of New Jersey

  Bachelor of Arts (B.A.), Film/Cinema/Video Studies

  2007 — 2012

Skills

• Mac Os X
• Animation
• Final Cut Pro
• Encore
• Adobe Creative Suite
• Short Films
• Daz Studio
• Premiere
• Film Editing
• Special Effects
• Maya
• Microsoft Office
• Cinema 4d
• Compressor
• Nuke
• Soundtrack Pro
• Avid Media Composer
• Windows 7
• Film Production
• Videography
• After Effects
• Motion Graphics
• Photoshop
• Adobe Illustrator