Brian Immel

About Brian Immel

I’m an E-Commerce Category & Channel Manager with 10+ years driving revenue and digital shelf performance across Amazon, Home Depot, Lowe’s, Wayfair, Costco, and DTC channels for global consumer brands.At Kohler, I lead category-level merchandising and digital shelf strategy, owning assortment (thousands of SKUs), content, conversion optimization, and channel execution across multi-retailer e-commerce platforms.My focus is turning complex product portfolios into high-velocity online revenue engines through PDP optimization, digital merchandising, and marketplace growth strategy.Core Expertise:E-commerce merchandising, Amazon & Home Depot, digital shelf, Salsify (PIM), product content, assortment strategy, conversion rate optimization, pricing & promotions, and marketplace analytics.Selected for UVA Darden x Kohler Performance Marketing Accelerator and recipient of Kohler’s Partner Who Produces Marketing Award for high-impact e-commerce performance.

Experience

1. Channel Manager - Ecommerce Digital Merchandising

   Kohler Co.

   Jul 2021 — Present

   Own category merchandising and digital shelf execution for 5 product categories across 6 eTailers (Amazon, Home Depot, Lowe’s, Wayfair, Ferguson Home and Costco).• Lead assortment, content, and conversion strategy for high-revenue e-commerce product categories• Drive growth through PDP execution, retailer-specific playbooks, A+ content, and product discoverability• Partner with sales, marketing, and supply chain to align inventory, promotions, and channel execution

Education

• University of Wisconsin-Whitewater

  Bachelor of Business Administration, Marketing

  2006 — 2010

• Griffith University

  Study Abroad Certification, Marketing

  2009 — 2009

Skills

• Indesign
• Trade Show Representation
• Marketing Communications
• Online Marketing
• Management
• Marketing Management
• Email Marketing
• Social Media Marketing
• Market Research
• Google Adwords
• Ppc
• Competitive Analysis
• Advertising
• Website Development
• Internet Marketing
• Business Development
• Strategic Planning/Execution
• Event Planning
• Adobe Creative Suite
• Customer Service
• Time Management
• Retail
• Web Content Creation
• Interactive Advertising
• Call Tracking Software
• Digital Fluency
• Photoshop
• Brand Management
• Marketing Strategy
• Digital Media
• Web Analytics
• Seach Engine Optimization
• New Business Development
• Microsoft Office
• Sales
• Social Media
• Marketing
• Copywriting