Brian I.

About Brian I.

As a business development leader with an established history of 10+ years, I stimulate double-digit annual revenue growth, develop branding/sales programs worth millions, and drive strategic account acquisition. To do this, I nurture long-standing customer relationships, capitalize on untapped business opportunities, and actively promote customer success.Throughout my career, I have planned and implemented highly profitable branding and sales programs. For instance, at Dallas Cowboys, I generated $3-4M in revenue by launching the “289C” co-branding program in partnership with the University of Southern California. This involved creating the pricing, branding, and channel strategy. Another reason for my success is that I proactively identify new revenue streams. For instance, when I discovered stagnating sales at ’47 Brand, I took the initiative to tap into the resort business by building private label programs, adding ~1.0M to the revenue annually. Finally, I continuously develop strong, trust-based customer relationships. For example, at Dallas Cowboys, I acquired national-level strategic accounts, such as Warehouse Shoe Sale (WSS) and Albertsons, by leveraging my personal business network. I also helped these retailers (customers) improve sales by proactively educating them on evolving regional market trends and dovetailing offerings based on these trends.SELECTED ACCOMPLISHMENTS- Grossed ~$5M in annual revenue at Dallas Cowboys, totaling over $30m during tenure- Secured $1.85M in annual profit at K2LP by leading the development and rollout of custom product offerings- Drove $250K+ in gross sales/year ‘47 Brand by initiating a private label headwear program with 125 SKUs. Specialties: Business Development, Branding Strategy, Brand Positioning, Brand Integrity, B2B Sales, Sales Growth, Strategic Account Management, Corporate Customer Acquisition, Customer Retention, Sales Opportunity Identification, Team Leadership, Customer Relationship Management (CRM).

Experience

1. Regional Sales Manager (Branding and Partnership Duties)

   Dallas Cowboys

   Jan 2011 — Present · Los Angeles, CA, US

   As a Regional Sales Manager managing a multi-state sales territory comprising of Nevada, Arizona, and California at this major sports brand, I met consumers’ unique needs and drove customer success by developing and implementing custom product offerings based on regional market trends. This involved collaborating with 12-15 employees from inside sales, customer service, marketing, shipping, and legal teams. SELECTED ACCOMPLISHMENTS- Bumped gross sales revenue from $700K to $6.5M over 7 years-Awarded Team Ball for record Sales 2016- Boosted sales by 20% and eased the buying process by supporting the creation of an online customer portal- Gained new key accounts, such as Warehouse Shoe Sale (WSS) and Albertsons, by leveraging personal network.Specialties: Brand Management, Program Development, Product Assortment Planning, Product Evangelization, Cross-Functional Collaboration, Sales Opportunity Identification, In-Store Marketing, Account Management, Customer Acquisition, Sales Growth, Salesforce CRM.

Education

• Arizona State University

  BA, Business and Communication

  1996 — 2000