Brian Hurt
Marketing Advisor at FedEx
- Role
- Marketing Advisor, Advertising at FedEx
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Brian Hurt
A collaborative, results oriented marketing and media strategist, project manager and…
Experience
Marketing Advisor, Advertising
Nov 2008 — Present
I currently serve as the Cross Functional Team Lead, and also have responsibility for Media Strategy, Measurement and Research for the Advertising Team at FedEx. My responsibilities include coordinating integrated go to market initiatives, media planning, strategy and measurement in TV, digital, and emerging channels. I also manage ad tracking, measurement and testing research. I have experience in leading integrated campaign strategy and advertising production with more than 20 advertising campaigns.I have been the Advertising Lead on strategic initiatives and product launches including Peak, Picture Proof of Delivery, FedEx Delivery Manager, FedEx One Rate, Mobile Shipping, and Print & Go. I have also led retail advertising, supporting FedEx Office, as well as, strategic initiatives for FedEx Services and FedEx Freight.
Education
University of Memphis
BBA, Marketing
1990 — 1995
University of Tennessee, Knoxville
MBA, Marketing
1997 — 1999
Skills
- Marketing Management
- Marketing
- Integrated Marketing
- Project Management
- Crm
- E-Commerce
- Event Management
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