Brian Holmen

About Brian Holmen

Senior marketing leader specializing in modernizing go-to-market strategy, leading high-performing teams, and driving measurable growth for B2B organizations. Known for delivering winning growth strategies that yield consistent annual revenue growth.Got a growth challenge? Let\'s talk.

Experience

1. Marketing Director

   Plante Moran

   Aug 2005 — Present · Southfield, MI, US

   Plante Moran is a top-ranked audit, tax, consulting, and wealth management firm in the U.S.A. a high-performing team of 40+ marketers responsible for the firm’s growth marketing strategy across industry, service line, and regional markets. My team and I deliver fully integrated marketing campaigns and programs to achieve the firm\'s new client acquisition, client expansion, and revenue goals. Our areas of focus include GTM strategy; demand generation, capture and conversion programs; sales enablement; national and regional events and sponsorships; and issues-based thought leadership-Active member of the firm’s marketing leadership team, which guides the strategic direction and performance of a 100+ person department-20••••12: Served as the marketing lead for the firm’s national Manufacturing & Distribution Practice (also served as a member of the practice’s leadership team)-2011-12: Led the digital marketing team with a focus on developing and driving the marketing technology roadmap. Led the selection and implementation of new CRM and marketing automation solutions, increasing qualified accounts by 36% in 12 months.

Education

• University of Wisconsin-La Crosse

  B.S., Marketing

  1995 — 1999

• Wayne State University

  MBA, Marketing

  2003 — 2005

Skills

• Brand Development
• Online Advertising
• Management
• Microsoft Applications
• Marketing Operations
• Marketing Accountability
• Strategic Planning
• Content Marketing
• Project Management
• Lead Generation
• Customer Acquisition
• Marketing
• Crm
• Microsoft Crm
• Go-to-Market Strategy
• Online Marketing
• Integrated Marketing
• Direct Marketing
• Thought Leadership
• Digital Marketing
• Relationship Marketing
• Marketing Automation
• Marketing Management
• Proposal Generation
• Development of Strategic Marketing Plans
• Email Marketing
• Product Marketing
• Social Media Marketing
• Marketing Communications
• Lead Scoring
• New Business Development
• Corporate Communications
• P&L Management
• Market Research
• Analytics
• Strategy
• Demand Generation
• Account Management
• Interactive Marketing
• Integrated Marketing Plans