Brian Hoffmann

About Brian Hoffmann

Over 20 years experience in the automotive, wireless and technology industry. Launched numerous products and services at field, regional and management levels. Proven relationship builder with documented sales and marketing skills. True leader who sees the bigger picture both from a company and team perspective. Some career highlights-Launched at retail new segment with Sirius Satellite Radio. District Manager in both retail and automotive channels. Retail channel focused on training retail sales associates at retail stores. Automotive channel focus was working with dealer principals and upper managment-Launched new segment in automotive OEM dealers and regional accounts with Sirius Satellite Radio. First through an aftermarket program, then through ordering of factory installs and finally through successful implementation and execution of an \"extended service\" sales program at time of delivery. Increased sales every quarter from inception of program-Launched numerous retail electronic products in the wireless arena. Involved in development of launch plan and execution of launch plan-Developed content for Motorola field team. Content used in events, store visits and field trainings. Included talk tracks and demonstrations to highlight products and features-Led Northeast region \"Moto Agent\" sales and marketing team. Region led nation in individuals trained and certified reps in Q3 and Q4 2013. Sales Increased in each of the last 3 quarters of 2013-Led Competitive Intelligence team. Team designed to tap into the actions of competitors, the effect in the market place and stores and how to counter-2015 Presidents Club member - TelogisSpecialties: Product (device or service) Launch Specialist, field management, field execution, field marketing, category managment, wireless devices, wireless accessories, tablet specialist, android specialist. restaurant management.

Experience

1. Business Segment Manager - Rental and Mobility

   Geotab

   Apr 2024 — Present

   Develop and support segment specific strategies for Geotab\'s success within the North American Rental market. These strategies will emphasize growth, operational excellence and strong profitability while opening new customer and market segments and present the Geotab brand as a market leader. Responsible for developing critical relationships within the segments ecosystem including OEM, hardware, software partners, resellers and all internal Geotab stake holders with the primary goal of introducing new market growth for Geotab and associated solutions that generate additional revenue.

Education

• Northampton Community College

  A.A.S. Degree, Business Management

  2005 — 2018

• DELAWARE VALLEY REGIONAL HIGH SCHOOL

  Graduate Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1990 — 1994

Skills

• Android
• Food & Beverage
• Sales Operations
• Customer Retention
• Customer Service
• Program Management
• Direct Sales
• Leadership
• Sales Management
• Content Development
• Marketing
• Wireless
• Crm
• Employee Training
• Automotive Electronics
• Time Management
• Roi Management
• Sales Process
• Recruiting
• Technical Training
• Business Development
• Team Leadership
• Event Management
• Product Training
• Roi Optimization
• Account Management
• Competitive Analysis
• Retail
• B2b
• Team Building
• Management
• Field Service
• Field Marketing
• Cold Calling
• Customer Satisfaction
• Training
• New Business Development
• Sales
• Restaurant Management
• Strategic Planning