Brian Hochman

About Brian Hochman

Creative DirectionStories have always intrigued me. I believe every brand has a story that shapes their vision and I take pride in staying true to that. This begins with taking responsibility for the creative process and understanding the brand’s look, feel, and tone. Once I understand this, I work with my clients to steer the brand vision into the work I’m directing.Design & BrandingOne of my career foundations that I stay true to is design and branding. Whether you are a start up business trying to discover your brand or an established business looking for a refresh. I specialize in identities and implementing that identity across everything from products, packaging, catalogs, flyers and more.Web Design & UX DesignI follow a strong process when designing for web & UX: strategy, content creation, design, implementation, measurement and optimization. Using this method, I believe websites can facilitate dialogue, and evoke emotional experiences between brands and their customers.IllustrationsI have always loved comics and how the illustrations help tell the story.

Experience

1. Creative and Content Director

   Epoch Lacrosse

   Apr 2013 — Present · Eden Prairie, MN

   Full Time Freelancer from November 2011 – April 2013 (1 year 6 months)I worked with Epoch for One year and a half on various design projects. These would range from establishing their custom shaft program, catalog design, marketing and sales materials, presentations, logo designs and During my time at epoch I have helped firmly establish their brand as one of the top Lacrosse manufactures in the country. Creative Direction At Epoch I give creative direction in multiple areas. When it comes to creating new assets such as photos, video, animations, logo design, product aesthetics, or anything that is part of the epoch brand. I make sure that I steer Epochs brand vision in the right direction but also making sure I am taking the right risks to put them out there in the best way possible. Branding and Design I work on multiple projects at a time that is then put out to our consumers to see or even use. So I have made sure to create a strong style guide to stick too. Using this guide and my understanding of the brand, I design products, packaging, logos for products and technology information such as graphs, logos, charts, etc. Web Design and UX/UI By knowing the Epoch brand I have been able to create a strong presence through our website. I work with developers to keep our website new but also consistent for the Epoch brand. Part of this is researching up and coming trends and also collecting images and copy that can be used on our site to showcase Epoch and all the products they have to offer. Social Media One of the roles I take on at Epoch is Content creation for all social platforms. I study how and what our target market is doing and how they interact on various social platforms. The way all of our consumers interact on social platforms is ever changing. So I need to always be up to date and to make sure I am putting out new content for them.

Education

• University of Minnesota Duluth

  BFA, Graphic Design

  2005 — 2010

• John F. Kennedy High School

  High School Diploma

  2001 — 2005