Brian Herlihy
MBX Biometrics - Integrated Brand Marketing
- Role
- EVP Marketing at Mbx Biometrics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Brian Herlihy
Dynamic business leader and Fortune 500 marketer distinguished by strategic insight, creativity, and a commitment to excellence in execution. A strong advocate for integrated marketing, I ensure alignment between sales and marketing to drive product success and maximize ROI. I firmly believe that analytics, research, and data are the backbone of effective strategy, leading to outstanding marketing outcomes. I’ve been privileged to build lasting relationships with exceptional talent, engage with industry-leading brands, and absorb valuable lessons that have contributed to my success.
Experience
EVP Marketing
Sep 2021 — Present · Baltimore, MD, US
The MBX-ID™ Identity Authentication and Communication Platform combines fingerprint authentication with RFID, Bluetooth and 5G technology that allows for Physical Access, Logical Access and Personal Safety to only the assigned user. The MBX-ID™ can also be used for Time & Attendance, Real-Time Location Services and Authentication for Financial Transactions- Marketing, Sales, Business Development, Strategy, Operations, Security, Biometrics, Access Control, Technology, Digital, Social Media, Events, Start-up, Healthcare, Education, Government
Education
Babson College
Bachelor's degree, Marketing and Communications
Skills
- New Business Development
- Strategic Partnerships
- Program Management
- Marketing Communications
- Strategy
- Online Marketing
- Competitive Analysis
- Start-Ups
- Building Business Partnerships
- Marketing
- Digital Media
- Business Development
- Digital Marketing
- Relationship Marketing
- Mobile Marketing
- Retail
- Integrated Marketing
- Marketing Strategy
- Sales
- Event Management
- Social Media Marketing
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