Brian H Gibbs

About Brian H Gibbs

With 20 years of experience in management consulting, strategic consulting, and analytics, I am a seasoned leader in the field of brand and commercial analytics for the healthcare industry. My mission is to leverage data and insights to help healthcare organizations improve patient outcomes. I have sold, designed and delivered engagements for pharmaceutical clients, focusing on oncology and specialty markets using a mix of primary and secondary data sources, advanced statistical techniques, and enterprise-wide technology solutions.Most recently, I was Principal at Axtria for 7 years, and a Managing Director at ClearView Healthcare with responsibility for business development and oversight of highly strategic analytic engagements that involved sales and marketing optimization, payor constraint mapping, segmentation and targeting, message evaluation, and script dynamics. I also published and presented regularly at top industry conferences.

Experience

1. Principal, Commercial Consulting Analytics Practice Lead

   ZoomRx

   Feb 2024 — Present · NY, US

   Responsible for designing and overseeing team providing portfolio-level engagements with Sales and Marketing teams to drive strategies and tactics to optimize brand launch, and in-line brand/portfolio performance. Most engagements involve integrated primary and secondary data assets, and a mix of institutional/payor constraint mapping, resourcing and multi-channel mix, segmentation and targeting, message evaluation and script dynamics in life science markets. Focus is primarily on Oncology and rare disease using longitudinal patient data, EMR, lab testing, primary research and new emerging data assets to provide directly actionable strategic insights combined with enterprise-wide technology to continuously measure results. Core solution is Sale Force Tactical Optimization (SFTO) that helps teams understand how to optimize their details in terms of delivery, content and post-encounter perceptions to effectively drive HCP treatment choice, and provides tactical detail blueprints for high priority strategic segments

Education

• Institut d'Etudes politiques de Paris

  International Political Economy

• Rutgers University

  B.A., French, Mathematics, Politics

• University of Michigan

  Ph.D., International Political Economy