Brian Goossen
Marketing Professional | MBA USC Marshall \'24
- Role
- Marketing Director at Greiner Buildings, Inc
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
Aug 2024 — Present
Reversed a 3-year decline in customer acquisition in 4 months, beating the previous 14 months, using conversion optimization, improved digital advertising targeting, search engine optimization (SEO), email, and segmented messaging.• Lead company website redesign, improving the customer journey, mobile UX, and SEO.• Implemented conversion tracking and optimization practices across the company. • Direct marketing activities, including strategic planning, budgeting, vendor management, content creation, and supervision of direct reports. • Collaborating closely with sales and senior leadership teams to meet objectives.
Education
University of California, Santa Cruz
Marketing Management
2010 — 2011
University of Utah
Post-baccalaureate Study • Applied Mathematics: Statistics
2021 — 2021
Brooks Institute
Bachelor of Arts (BA)
2002 — 2005
The University of Iowa Tippie College of Business
Venture School - Entrepreneurship , Entrepreneurship/Entrepreneurial Studies
2015 — 2015
USC Marshall School of Business
Master of Business Administration - MBA
2022
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