Brian Floress
Director of Digital Product
- Role
- Director of Digital Product at JSX
- Location
- Carrollton, TX, US
- LinkedIn followers
- 500 followers
About Brian Floress
ABOUTWith 15+ years of experience as a digital producer, I have honed my skills in strategizing and executing digital content production and game design projects for leading global brands. My career has been defined by driving digital transformation, enhancing brand equity, boosting user engagement, and fueling revenue growth.I excel in utilizing data analytics and market insights to inform project and operational strategies. My expertise in AI, 3D environment art, VR, XR, SEO, and SEM allows me to deliver immersive digital products that optimize site conversion and web traffic. Throughout my career, I have maintained a proven track record of success, consistently delivering award-winning digital campaigns and experiences.What sets me apart is my ability to collaborate cross-functionally with internal and external stakeholders to align strategy and drive seamless execution. By fostering strong relationships and effective communication, I ensure that all digital initiatives are aligned with overarching goals and objectives.I am passionate about leveraging technology and creativity to push boundaries and deliver impactful results. Whether it\'s creating engaging content, implementing cutting-edge technologies, or optimizing digital strategies, I am committed to driving success and achieving excellence in everything I do.Career Highlights:• Revamped the communications team at One Technologies, fostering collaboration among members and overhauling outdated processes to align with current company directives.• Ranked as the top contributor on Bonusly (the recognition platform at One Technologies) for consistently providing exceptional support and assistance to colleagues. • Launched a $12M retail application along with a multi-language system across 1.3K stores in the US and Canada while at Michaels, significantly enhancing retail operations and customer experience.• Developed a B2B portal that generated $1.1M in revenue in 2020 at Michaels via product innovation and market expansion strategies while earning recognition as Employee of the Quarter.• Led a $20M project at Michaels, involving rewriting framing department software and integrating it with POS and tax systems, delivering the project on time and within budget.
Experience
Director of Digital Product
Oct 2024 — Present · Dallas, TX, US
Education
Northern Illinois University
Bachelor of computer science, Computer Science ( Emphasis: Enterprise Software)
2011 — 2015
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