Brian Finley
Audience Insights & Business Intelligence Analyst | SQL • Tableau • Power BI • Customer Segmentation & Retention Analytics
- Role
- Audience Insights Analyst at Busyseed
- Location
- Temple, TX, US
- LinkedIn followers
- 500 followers
About Brian Finley
I’m an Audience Insights & Business Intelligence Analyst passionate about transforming…
Experience
Audience Insights Analyst
Dec 2023 — Present · New York, NY, US
Optimizing audience analytics, retention strategies, and marketing performance insights-Increased customer engagement 20% through segmentation and retention modeling in SQL and Tableau-Built SQL-based multi-channel reports (Google Ads, Meta, CRM) to track churn, CLV, and behavioral trends across 10K+ customers-Developed interactive Tableau dashboards automating reporting pipelines and reducing manual work by 60%-Partnered with stakeholders to refine loyalty programs and personalized campaigns, improving retention efficiency by 18%.
Education
University of North Texas
Bachelor's degree, Marketing
2015 — 2018
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