Brian F.
Advanced Procedure Specialist - Regional Leadership & Strategic Accounts @Applied Medical
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WORK HISTORY
Advanced Procedure Specialist - Regional Leadership & Strategic Accounts @Applied Medical
Philadelphia, PA, US
Top Three Growth Earner In The Country Q4 2025•Serve as a senior clinical and strategic partner for multiple hospital systems and surgeons in Pennsylvania and New Jersey. • Lead initiatives to enhance adoption and utilization in challenging environments, addressing skepticism and operational barriers. • Mentor new hires and regional team members, fostering training and confidence-building for effective execution.
EDUCATION
Elon University
Bachelor of Arts (B.A.)
ABOUT BRIAN F.
Results-driven team leader and sales front runner with 15+ years of experience operating in high-pressure, high-visibility environments, spanning medical device sales leadership and executive broadcast management. Currently driving performance across multi-million-dollar healthcare regions, partnering with surgeons, hospital leadership, and senior executives to drive adoption, alignment, and results. Known as a trusted escalation leader who enters resistant environments, navigates complexity through executive-level communication, and delivers outcomes by leading through influence, inspiration, & mentorship.Formica is a native of Philadelphia, PA and graduated from Elon University with a B.A. in broadcast communications with an emphasis in journalism. To this day, Brian still returns to his alma mater to mentor aspiring sales leaders, journalists and guest lecture.
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