Brian Enver Ruci

Head of Admissions & Customer Services @South & City College Birmingham

Birmingham, GB

Key Achievements Include:I was the Project Lead on transforming the learner journey from enquiries to enrolment.• Streamlining the Application Process: We simplified and optimized both online and paper application processes, reducing complexity and processing time for applicants and staff alike.• Introducing a Learner Portal: I spearheaded the development and implementation of a learner portal, enabling applicants to monitor their application status, interact directly with the Admissions Team, and receive real-time updates.• Online Interview/Assessment Scheduling: Learners were provided with the ability to book and re-arrange interviews and assessments online, offering greater flexibility and convenience.• Digital Offer Management: Applicants gained the ability to accept or decline offers online, streamlining decision-making and reducing administrative burdens.• Full Online Enrolment: We introduced a fully online enrolment system, allowing learners to complete their enrolment process digitally, improving efficiency and reducing wait times.Key stats include:• Improved Attendance: Increased student attendance at interviews and assessments from 18-22% over the previous 12 years to 55-60% in the last 2 years.• Increased Offers: Completely transformed how the curriculum team conducts interviews and assessments, resulting in a 45% increase in offers made to potential students.• Enhanced Open Day Feedback: Improved Open Day feedback star ratings (out of 5*) from 2.8*- 3.1* over the previous 5 years to 4.5*- 4.8* in the last 2 years across all 8 campuses.These initiatives not only streamlined our operations but also significantly enhanced the learner experience, contributing to our successful achievement of enrolment targets and a much smoother enrolment period overall. My leadership in this project demonstrated my ability to drive innovation, deliver tangible improvements, optimise processes, increase efficiency and elevate the overall student experience.