Brian Lundin

About Brian Lundin

Consumer insights and customer success leader with 20+ years of experience transforming market data into decisions that drive growth. I’m known for delivering clear, actionable insights in complex, fast-moving environments and for building trusted partnerships from the day-to-day team level to the C-suite.I’ve led and scaled client services organizations, streamlined global service delivery, and helped clients unlock value through disciplined decision-making, creative problem solving, and strong cross-functional collaboration. My leadership style is direct, collaborative, and focused on results—developing high-performing teams while consistently exceeding client expectations.Area of ExpertiseStrategic Insight Relationship Management Category ManagementQuantitative and Qualitative Analysis Revenue Generation Contract Negotiations Portfolio Management Strategic Partnerships & Alliances Organizational Management Retail and CPG Strategy Productivity & Margin ImprovementMarket and Consumer AnalysisResource OptimizationI\'m on LinkedIn to strengthen existing relationships and build new partnerships and career opportunities within the CPG and other information laden industries.

Experience

1. Director of Business Intellegence

   C.A. Ferolie

   Apr 2023 — Present · Remote-Montvale, NJ, US

   Promoted to Director role with expanded strategic, leadership, and enterprise responsibilities across analytics, category management, and executive decision support.Lead enterprise-level market intelligence strategy supporting Sales, Category Management, Trade Marketing, and Executive LeadershipServe as senior consultative partner to key clients and internal stakeholders, translating complex data into actionable commercial strategyOwn advanced analytics initiatives including pricing elasticity, assortment optimization, panel-based consumer insights, and retailer performance diagnosticsOversee development of executive dashboards, custom reporting, and insight frameworks used in customer presentations, negotiations, and growth planningAct as primary liaison with external data partners (Nielsen, SPINS, panel providers), managing escalations, data integrity, extract issues, and contract implicationsDrive adoption of new tools, methodologies, and insight capabilities; evaluate and support platform migrations and enhancementsMentor and guide analysts and managers, raising overall analytical rigor, storytelling quality, and consultative effectivenessSupport new business development and existing account expansion through differentiated insights, innovation stories, and strategic recommendationsPartner closely with senior leadership to influence category strategy, pricing actions, promotional direction, and long-range planningExpanded Scope vs. Prior Role:Shift from hands-on execution and account support to enterprise strategy, executive influence, cross-functional leadership, and external partner management.

Education

• Northern Vermont University- Lyndon

  Bachelor's degree

• Lyndon State College

  Bachelor of Science

Skills

• Analysis
• Leadership
• Grocery
• Marketing Mix
• Syndicated Data Analysis
• Humble Leadership
• Integrated Marketing
• Market Research
• Pricing
• Competitive Analysis
• Market Intelligence
• Advertising Research
• Data Analysis
• Segmentation
• Strategy
• Crm
• Category Management
• Npd
• Critical Thinking
• Process Improvement
• Business Insights
• Nielsen
• Trade Marketing
• Consumer Products
• Assortment
• Marketing
• Brand Equity
• Market Analysis
• Customer Insight
• Trade Promotions
• Strategic Thinking
• Analytics
• Categorization
• Marketing Research
• Consumer Insights
• Consumer Insight
• Shopper Marketing
• Client Service
• Marketing Mix Modeling
• Sales Operations