Brian Drescher

About Brian Drescher

A results driven Sales and Marketing Management professional with over 15 years experience within the CPG industry including start-ups and bringing new brands to market. An experienced Retailer with an Operational and Purchasing background that includes start-ups, early stage and mature businesses with over 20 years worth of building sales and brands in rapid order. Excelling in meeting sales objectives through the use of prioritization, independent action, persistence and a consultative collaborative sales approach. Rapidly builds professional relationships with key personnel which has increased distribution, sales, portfolio market share and order frequencies. Specialties: Distributor Management - Supplier Management - Sales Management - Brand Management - Business Operations Management - National & Regional Strategic Account Management - Event Planning & Management - Product Assortment & Inventory Management - Merchandising Management - Profit & Loss Management - Personnel Development & Leadership - Vendor Management.Essential business philosophy: Developing a product people want and serve your customer base, distributors and retail partners better than anyone else. While continuing to train and educate your sales force empowering them to manage and become entrepreneurs of their own development.Best way to keep a competitive edge: By creating an organization that is empowered to act quickly and can grow rapidly. Wrap that all up in a fun work-life balance environment.Guiding principle: The team is more powerful than any individual, including myself.Yardstick of success: It\'s the growth of the business and the growth of the people. The growth of business is not just sales and profits. In the case of the CPG industry, it\'s new product placements(accounts), outside distribution, a strong growing customer/fanatical following and the continued education of your sales team.

Experience

1. Insurance Agent

   Farmers Insurance

   Oct 2015 — Present

Education

• Citrus College

  Associate's Degree, AS Business Administration, General

  1987 — 1988

Skills

• Competitive Analysis
• Market Planning
• Pricing
• Key Account Development
• Grocery
• P&L
• Marketing Communications
• Retail
• Account Management
• Purchasing
• Product Development
• Marketing
• Brand Management
• Leadership
• Inventory Management
• Inventory Control
• Event Management
• Key Account Management
• Advertising
• Wine
• Customer Satisfaction
• New Business Development
• Distributors
• Business Strategy
• Distributed Team Management
• Event Planning
• Sales Management
• Forecasting
• Sales
• P&L Management
• Alcoholic Beverages
• Brand Development
• Store Management
• Management
• Team Building
• Beverage Industry
• Operations Management
• Pos
• Time Management
• Product Marketing