Brian Dillman
Senior Wholesale Marketing Manager | Driving Brand & Sales Growth Across Outdoor & Specialty Channels
- Role
- Senior Marketing Manager - Wholesale at Mountain Hardwear
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Brian Dillman
As Wholesale Marketing Manager at Mountain Hardwear, I drive brand growth, partner success, and revenue across wholesale channels. With 10+ years of experience spanning sales management, brand strategy, and marketing execution in the outdoor and lifestyle space, I lead initiatives that consistently exceed targets.My expertise lies in forging high impact retail partnerships, executing go to market plans tailored to channel needs, and activating cross-functional collaboration across sales, creative, product, and ecommerce. I specialize in:Strategic Account Development:Building and expanding partnerships with national and specialty retailers to increase visibility, drive conversion, and exceed sales goals.Go-to-Market Planning:Launching targeted wholesale programs grounded in consumer insights and retail trends to maximize seasonal performance.Retail Merchandising & Environments:Leading Mountain Hardwear’s in store merchandising and branded environment program a shop in shop initiative designed to grow sales and deepen relationships with key specialty partners.Team and Cross Functional Leadership:Collaborating across departments to align brand storytelling, retail execution, and channel strategy for maximum impact.Analytics Driven Strategy:Setting KPIs, tracking ROI, and optimizing execution across wholesale marketing investments.I’m passionate about connecting consumers to purpose-driven brands. At Mountain Hardwear, I activate across DTC, specialty, and wholesale to tell authentic product stories and deliver results at scale.Key Wins• +15% YOY wholesale revenue growth• 20% lift in sell through from seasonal field marketing programs• Scaled shop in shop initiative across top tier retailers to enhance brand presence and retail performanceLet’s connect around building impactful brand programs and scaling wholesale success.
Experience
Senior Marketing Manager - Wholesale
Jul 2020 — Present · Richmond, CA, US
Education
University of Wisconsin-Milwaukee
Bachelor of Science (B.S.), Community Education
2005 — 2009
Skills
- Customer Service
- Marketing
- Public Relations
- Leadership
- Event Planning
- Social Media
- Footwear
- Apparel
- Cycling
- Wholesale
- Retail
- Coaching
- Merchandising
- Event Management
- Strategic Planning
- Sports
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