Brian Dick

About Brian Dick

Experienced leader in credit risk, marketing analytics, and business strategy in both acquisitions and portfolio account management with proven capability to build and lead analytic teams and create data driven solutions.

Experience

1. Senior Director, Acquisition Analytics & Credit Strategy

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   Nov 2021 — Present

   Managed the acquisition credit strategy (underwriting, line assignment, pricing) for digital / unsolicited applicants, with a focus on Prime and Near Prime segments, including both periods of growth and contraction•Developed channel specific credit strategies, including affiliates and loyalty marketing channels, making use of targeting programs such as Credit Karma Lightbox and Experian Activate•Managed the end-to-end analytics for the Card Acquisition Direct Mail channel, including all credit criteria and mail targeting decisions•Led the development and execution of targeting strategies for loyalty marketing channels (Refer-a-Friend, 2nd Card, and Identity Theft Protection)•Provided analytics support for the 3rd Party Affiliates marketing channel•Owned and managed support analytics for Conversion Rate Optimization, focused on enhancing the conversion funnel of digital prospects. This includes developing test results and recommendations, generating insights and hypothesis for testing, and driving personalization efforts•Owned the analytics function supporting Enterprise Programs, including both free and fee-based benefit programs for the Card Portfolio•Closely collaborated with Marketing and Finance partners to ensure effective and profitable management of the Card Acquisition business•Drove operational excellence across the team, ensuring effective controls for accuracy and compliance in decisions and execution

Education

• University of Missouri-Saint Louis

  Bachelor's degree, Economics

• University of Missouri-Saint Louis

  Master's degree, Economics