Brian Deffaa
Chief Marketing Officer @RWJBarnabas Health
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WORK HISTORY
Chief Marketing Officer @RWJBarnabas Health
West Orange, NJ, US
EDUCATION
University of Missouri-Saint Louis
Bachelor of Arts (B.A.), Political Science and Government
Wake Forest University School of Business
Master of Business Administration (M.B.A.), Brand Marketing & Advertising Concentration
SKILLS
ABOUT BRIAN DEFFAA
Award-winning & highly innovative marketing, digital & customer experience leader with a 20-year record of achievement in building brands, uniquely connecting to consumers and developing capabilities that deliver real value. Skilled at working within a quantitative & matrixed environment with a proven track record of success in- Market Analysis & Strategy Development- Digital & Physical Journey Mapping- Design Thinking & New Product Development- Integrated Campaign Planning, Execution & Measurement- Needs-Based Segmentation- Brand Health & Management- Multi-Channel Product Launch Planning & Execution - Agency & Corporate Partnerships- Content Development & Distribution- Online Marketing & SEO Refinement- CRM Strategy & Structure
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