Brian Cashin

Vice President- Client Marketing Strategy @BlackRock

New York, NY, US

EMAILS

[email protected]

MOBILE NUMBERS

+13•••••••67

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WORK HISTORY

Mar 2020 — Present

Vice President- Client Marketing Strategy @BlackRock

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Lead a team responsible for campaigns with email, web, partner media, search & direct mail to increase awareness and drive new customer acquisition for BlackRock\'s iShares products in partnership with product, strategy & sales teams. Work with web partners to optimize the digital experience of web pages & tools to improve conversion rates. Track & analyze performance of multi-channel campaigns from initial marketing response rate through sales leads to determine business impact. Develop high-impact creative and messaging for use in email, search, paid media, digital and direct mail channels.

EDUCATION

N/A

Hofstra University

Bachelor, Business Administration; Marketing

SKILLS

Client SegmentationBroker-DealerCrmWealth ManagementFiduciaryContract NegotiationMass AffluentThird Party Vendor ManagementManaged AccountsUhnwExecutive ReportingSeparately Managed AccountsFinraSuitabilityHnwRebalancingAsset ManagementOccRegistered Investment AdvisorStrategyTrust ServicesGlobal Customer ServiceUnified Managed AccountsOperational Risk ManagementAsset AllocationDistribution StrategiesSecClearing & SettlementSecurities LendingClient DevelopmentInstitutional InvestmentsFactaPmoInsuranceTrading SystemsPrivate BankingSecuritiesProgram ManagementCftcBanking

ABOUT BRIAN CASHIN

Solutions driven marketing and financial services professional with an extensive…

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