Brian Carey
Accomplished sales | marketing | merchandising leader; builds and leads high-performing teams; demonstrated success in pursuing opportunities across new consumer segments, product categories, and retail channels
- Role
- Principal - Strategic Analytics at Circana
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Brian Carey
I am a roll-up-your-sleeves leader who leverages a diverse and successful background to ensure results. I’ve enjoyed a number of wonderful experiences, ranging from finding innovative ways to drive profitable growth for iconic brands to helping independent hardware stores be more relevant to their shoppers.I’m a highly strategic, effective, and transformative senior sales, marketing, and merchandising executive with a proven track record in developing strategic and tactical plans to exceed top- and bottom-line results. I’m very collaborative and enjoy building and leading high-performing, cross-functional teams in pursuing business opportunities across new consumer segments, product categories, and retail channels to help improve market share and profitability.It is critical for me to help create an environment where I, and my team, and those we work with feel like they are adding value, can quantify and communicate what that value is, and are recognized for it.Skills & Experience Include:• P&L management• Brand management• Strategic planning• Category management• Merchandising operations• Consumer insights• Sales planning• Customer engagement• Innovation• Process development• Change management• Team builder
Experience
Principal - Strategic Analytics
Aug 2022 — Present · Chicago, IL, US
Education
Northwestern University
B.A., Economics
1993 — 1997
Indiana University - Kelley School of Business
MBA, Marketing
2002 — 2004
Skills
- Microsoft Office
- Sales Operations
- Pricing Strategy
- Trade Marketing
- Incentive Programs
- Consumer Products
- Revenue Analysis
- Shopper Marketing
- Organizational Design
- Competitive Analysis
- Sales Management
- P&L Management
- Iri
- Market Research
- Assortment Optimization
- Strategic Sales Plans
- Advertising
- Product Development
- Product Launch
- Segmentation
- Collaborative Leadership
- Business Strategy
- Sap Bi
- Trade Promotions
- Consumer Insights
- Fmcg
- Marketing Management
- Market Analysis
- Marketing Research
- Category Management
- Nielsen
- Brand Management
- Cross-Functional Team Leadership
- Presentation Skills
- Marketing Strategy
- Pricing
- Business Intelligence
- Business Development
- Product Innovation
- Master Data Management
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