Brian Byersdorf
Director of Product Marketing
- Role
- Director of Product Marketing at Pushpay
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Brian Byersdorf
Experienced sales professional with a passion for people and partnerships. I love solving problems and am a lifetime learner. At the end of the day we\'re all selling something.
Experience
Director of Product Marketing
Feb 2022 — Present
Hires and manages team of 6 covering all Go to market strategy of 4 products and 2 product suites Develops personas, product positioning, and product messaging for all products Creates an entire marketing and sales campaign combining individual features into a unified offering. Includes a custom quote builder for the sales team and AM/Renewals Responsible for all product documentation for all GTM and CS teams across the business Competitive intelligence - create and execute entire competitive intelligence strategy including research and deployment battle cards, public facing compare pages for SEO. Impacted 38% CB’s Innovation - utilize new strategies for lead gen with guided product tours, pricing and plan web page optimization (153% conversion increase), public facing product pages, and roadmap assets for sales/renewal presentations. Leads through this channel closed at 350% compared to standard leads Fosters healthy staff environment with promotions, retention, and a focus on team generosity
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