Brian Brannigan
Head of Sales @Lir Chocolates
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WORK HISTORY
Head of Sales @Lir Chocolates
IE
Leading a passionate team producing and distributing award-winning chocolates under the cherished Lir brand, under licence for the amazing Baileys and Guinness mega-brands and in partnership with the most premium and demanding retailers in the UK and Ireland markets. Lir products are stocked by all the leading UK and Ireland retailers and are exported to over 30 markets globally via a network of dedicated distributor partners
EDUCATION
Queen's University Belfast
BA Hons, Political Science and Russian Studies
Ulster University
MBA, International Business
ABOUT BRIAN BRANNIGAN
Inspirational Leader, Strategic Thinker, Drives and Manages Change with Relentless Focus on Delivering Excellent Results Tenacious senior sales and commercial professional with a wealth of experience in UK, Ireland and International markets gained in both Blue Chip and Challenger businesses. Collaborative, inspiring and engaging leader who shares the strategic vision and secures the buy-in and commitment of the team. Open, honest communicator and active listener who simplifies issues and agrees action-oriented outcomes. Recognised for delivering transformational change and continuous improvement. Experience of dealing with key UK and Ireland retailers and wholesalers including Tesco, Sainsbury, Waitrose, Asda, Ocado, Holland & Barrett, Costco, Spar, NISA, Bestway, Dunnes and Musgrave Career Highlights- As Head of Sales Ireland at SHS Group returned the division to profitability, delivered 9% sales growth in 2023 and supported the team during the implementation of an Integrated Business Planning process - While Global Head of Sales at Linwoods Health Foods developed a new strategic plan pivoting the business focus to prioritise scalable markets and channels. In the UK alone this resulted in +57% growth in the Multiple Grocery channel worth £2.9M. Awarded British Export Company of the Year- As General Manager Northern Ireland for Anheuser Busch designed, established and successfully led the transformational cross-functional direct sales, marketing and distribution operation of the world\'s largest brewer achieving annual sales of 23M and growth of over 400% between 1995 and 2009.
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