Brian Boucher

About Brian Boucher

As CEO of a rapidly expanding wireless retail organization, I’m driven by a simple mission: empower people through connected technology while building a high-performance organization that scales with purpose. Today, I lead a talented team across 92 store locations, and we’re on an ambitious path to grow to 500 locations nationwide.With a career rooted in retail leadership, multi-unit operations, and customer-centric innovation, I’ve built my reputation on turning growth vision into operational reality. I’m passionate about developing strong leaders, creating scalable systems, and fostering a culture where people feel inspired to deliver exceptional customer experiences.My focus areas include: Retail expansion strategy — Market development, site selection, and scalable operations High-growth leadership — Building teams, processes, and structures for rapid scaling🤝 Carrier + vendor partnerships — Strengthening relationships that enhance customer value Innovation + customer experience — Elevating the wireless retail journey through technology and service excellenceI believe growth is a result of strategic vision, disciplined execution, and investing in people. As we move toward our goal of 500 locations, I’m committed to building a company that not only leads the wireless retail space, but also sets the standard for culture, performance, and community impact.Always open to connecting with leaders, partners, and innovators who share a passion for growth and transformation.

Experience

1. CEO Chief Executive Officer

   TEAM Wireless - Verizon Authorized Retailer

   Aug 2001 — Present · Escanaba, MI, US

   Develop a strategic plan to advance the company\'s mission and objectives and to promote revenue, profitability, and growth as an organization. Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources. Plan, develop, and implement strategies for generating resources and/or revenues for the company. Identify acquisition and merger opportunities and direct implementation activities. Approve company operational procedures, policies, and standards. Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions. Evaluate performance of executives for compliance with established policies and objectives of the company and contributions in attaining objectives. Promote the company through written articles and personal appearances at conferences and on radio and TV. Represent the company at legislative sessions, committee meetings, and at formal functions. Promote the company to local, regional, national, and international constituencies. Build a fundraising network using personal contacts, direct mail, special events, and foundation support. Present company report at Annual Stockholder and Board of Director meetings. Direct company planning and policy-making committees. Oversee foreign operations to include evaluating operating and financial performance.

Education

• Northern Michigan University

  Business/Commerce, General

  1998

• Escanaba High School

  High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1993 — 1997

Skills

• Organizational Effectiveness
• Project Planning
• Wireless
• Fundraising
• Community Engagement
• Sales
• Organizational Design
• Strategy
• Organizational Development
• Event Management
• Time Management
• New Business Development
• Management
• Customer Service
• Social Networking
• Organizational Structure
• Business Development
• Strategic Planning
• Mergers
• Leadership
• Community Outreach