Brian Barrett

Experience

1. Category Insights Analyst L

   Boar's Head Brand

   Aug 2023 — Present

   Track and utilize external publications, newsletters, and third-party data sources to understand category, consumer, market, and retailer trends and their impact on business. • Regularly analyze market trends, internal/external sales reports, competitor performance and prepare comprehensive reports and presentations with synthesized learnings. • Engage with cross-functional teams and leadership, understand their objectives, and create relevant deliverables to satisfy their business needs. • Leverage third party data and marketplace insights to identify business opportunities and communicate key findings, including recommendations and their quantified value. • Transform complex data sets into stories including accompanying visualizations with a clear, concise, organized narrative. • Provide regular standardized reporting and analysis and distribute to appropriate audiences ensuring accuracy and maintaining confidentiality and integrity of the data. • Conduct objective product, distribution, pricing, and SKU rat analyses and recommend category strategies and tactics that prompt action. • Possess necessary aptitude to become a domain expert on one or more Boar’s Head tools (IRI POS & PNL, Spectra, Numerator, Business Intelligence, etc.).