Brian Babineau

About Brian Babineau

I am a proven team builder, innovator, and revenue generator who is lucky to have developed left brain and right brain skills over time in equal measure. I love going from data analysis to strategic imperatives to creative ideas and back again. I love the challenges of understanding an audience, really understanding them, and then helping brands connect to them in ways that are additive and meaningful. I\'ve got a robust personal toolkit including business strategy, brand strategy, digital strategy, design thinking, content marketing, influencer marketing and innovation, but the most important thing to me is the people. Whether with clients or team members, great work depends on great collaboration, clear communication, strategic vision and a good sense of humor, and focusing on these are by far my favorite parts of my job.My career travels so far have allowed me great opportunities with amazing teams, and I\'ve been able to drive growth, introduce new ways of working and influence the culture of teams and organizations to birth greater collaboration and creativity. I\'ve also had the privilege of leading work and business for a set of amazing brands in financial services, health care, travel, CPG and telecommunications. Over the past 20 years, I\'ve led work for Hershey\'s, IHG, American Express, Sunoco, Carnival Cruise Lines, Progressive, New Balance, Blue Cross Blue Shield of Massachusetts, Hasbro, Reebok, Comcast, Jack Daniel\'s, Glidden Paints, AT & T and IBM.Personally, I am fueled the people around me, great ideas and terrible jokes alike, and the energy that comes from a team trying to look at a problem from a totally new vantage point and reimagine the solution. I am a firm believer that there\'s always a hidden insight, a new perspective or a better idea to be found. I can often be found trying to crack my wife and children up, still perfecting my 18 foot jumper or drumming aggressively on my steering wheel during rush hour.

Experience

1. SVP, Head of Brand

   Edelman Financial Engines

   Mar 2025 — Present · Boston, MA, US

   Thrilled to join Edelman Financial Engines to lead the evolution of the brand, creative and content work to become core to the growth of EFE business.

Education

• University of Massachusetts Amherst

  BA, English

  1991 — 1994

Skills

• Content Development
• Behavioral Targeting
• Digital Strategy
• Digital Media
• Social Media Marketing
• Digital Marketing
• SEO
• Video
• Marketing
• Interactive Marketing
• Creative Direction
• Integrated Marketing
• Online Advertising
• Mobile Marketing
• Media Planning
• Marketing Strategy
• Content Strategy
• Art Direction
• Analytics
• Advertising