Brian Aufdenberg
Field Marketing Manager NJ
- Role
- Field Marketing Manager - New Jersey at Fernway
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Brian Aufdenberg
Brand-driven marketing and sales executive with 25+ years of proven success in lifestyle, CPG, cannabis, alcohol, and retail industries. Expert in launching and scaling culture-focused brands through field marketing, digital campaigns, content strategy, and sales alignment. Recognized for cross-functional leadership, market-first initiatives, and high-impact consumer and community engagement—adept at navigating regulated markets.
Experience
Field Marketing Manager - New Jersey
Oct 2023 — Present · NJ, US
Directed full-scale market entry into New Jersey, achieving 97% retail penetration within 6 months.*Created Field Marketing Specialist program that won \"Best Brand Ambassadors\" at the 2024 Dispensary Awards.*Built the most expansive vape display strategy in NJ, ensuring visibility and sell-through across top dispensaries.*Led regional GTM strategy including product roadmaps, digital + print assets, influencer partnerships, and store events.*Implemented NJ\'s first vape product recycling initiative, reinforcing sustainability leadership and consumer engagement.*Launched data-driven in-store referral program across 75+ partners using QR codes, generating segmented SMS/email campaigns.
Education
Ohio Institute of Photography and Technology
Comercial and Fine Art Photography
1991 — 1993
Sinclair Community College
Philosophy, Political Science
1994 — 1996
Skills
- Trade Shows
- Social Media Marketing
- Photography
- Brand Development
- Merchandising
- Social Networking
- Marketing Communications
- Event Planning
- Distribution Strategies
- Business Development
- Sales
- Wholesale
- Management
- Apparel
- Wine Tasting
- Business Planning
- Customer Retention
- Customer Service
- Retail
- Small Business
- Strategic Financial Planning
- Business Strategy
- Social Media
- Fashion Buying
- Writing
- Red Wine
- Sales Management
- Creative Writing
- Fashion
- Event Management
- Brand Management
- Advertising
- Marketing Strategy
- Wine
- International Sales
- New Business Development
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