Brian Akperi
Lead Data Scientist @mediasense
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WORK HISTORY
Lead Data Scientist @mediasense
MediaSense are independent global media advisors. We build high performance media operating models and unlock value for the world’s leading brands.Engineering Value. Navigating Change.MediaSense Operates in Three Strategic Areas:MODELS / PARTNERS / Created ML models for MediaSense\'s Digital Platform Analytics (DiPA) product (funded by an Innovate UK government grant) including the following use cases: YouTube brand safety, Website topic modelling, Page category contextual modelling, KPI prediction with Explainable ML (SHAP). Each of these use cases had the primary objective of optimisation and reducing waste spend- Delivered digital media audit models to large blue chip clients: highlighted anomalous spend in DSPs (i.e. Google DV360), used explainable ML to highlight KPI contributions to conversion metrics such as cost per result- Built data pipelines in AWS to onboard client data for MediaSense\'s DiPA platform. Used AWS Lambda for API connections, AWS Glue + Athena to query data in S3 buckets. Gave colleagues in the business programmatic access for BI tools such as Tableau- Delivered an internal management information system for management team and new private equity stakeholders, building API connections for HR/Financial systems: Harvest, Zoho, Xero- Transformed MediaSense from an Excel-based data controller to a cloud-based data provider. Worked with lead developer to transform and load Excel based content into S3, categorised those files using clustering ML.
EDUCATION
Durham University
Doctor of Philosophy (Ph.D.), Engineering
University of Warwick
MMath, Mathematics
SKILLS
ABOUT BRIAN AKPERI
I am a data scientist with a PhD in energy forecasting. I have a strong background in mathematics and have used this to self teach the programming and visualisation tools necessary for a career in data science. Throughout academia and work experience, I have presented to both technical and non-technical audiences including senior stakeholders in industry. I am looking forward to applying these skills to unique and interesting challenges.
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