Brian Packer
Analytics Leader | MBA
- Role
- Senior Manager, Advanced Analytics at The Walt Disney Company
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Brian Packer
Analytics professional with over 14 years of experience telling impactful data stories and building and developing high performance teams across a variety of industries.Skills:Team Leadership; Strategy Development; Business Planning; Product GTM; Data Analysis; Data Pipeline Development; Database Development; Data Visualization; Automation; Statistics; Predictive Model Development; Marketing Measurement; A/B TestingTechnical Tools:SQL; Redshift; S3; Athena; BigQuery; GCS; Tableau; Looker; Power BI; QuickSight; R; Python; VBA; HTML; Matillion; Airflow; KNIME; Jira; Asana; Airtable; Habu; Funnel; Heap; Skai; SAP; Taleo; TimeSaver; Oracle BI; Visier; Microsoft Excel, Outlook, Word, PowerPoint, and Visio
Experience
Senior Manager, Advanced Analytics
Jan 2025 — Present · Santa Monica, CA, US
Leader of a team of 7 analysts that drive millions of dollars in incremental revenue for Disney Ad Sales-Synthesize 1P, 2P, and 3P data sources to generate actionable insights identifying ways our clients can improve ad effectiveness, expand reach, and drive increases in revenue and other KPIs on behalf of their businesses-Develop and curate the content that is surfaced in our team’s Tableau Server. This includes identifying high value self-service reporting opportunities, defining new data sources, and standardizing internal metrics-Expand our first party audience library offering (Disney Select) to encourage adoption by our clients which drives incremental revenue through CPM premiums-Manage the ETLs and data models for internal and external sources my team leverages for analytics-Oversee the development of our Disney Clean Room that provides opportunities for our clients to securely share data that enables market leading measurement (A/B testing, attribution, incrementality, reach, and frequency)-Manage workloads for my team with the goal of creating a balance of business critical assignments, opportunities to acquire new skills and knowledge, and tasks that grow their careers-Develop my team roadmap to ensure we are delivering projects aligned to Disney Ad Sales’ long term strategies-Regularly present project updates and analysis results for both internal sales team and external clients-Work hands on with analysts to resolve complex issues and provide support when bandwidth is constrained-Main Analytics Tools Used: SQL (BigQuery and Snowflake); GCS; Tableau; Habu; Python
Education
UCLA Anderson School of Management
Master of Business Administration - MBA
University of Washington
Bachelor of Science - BS
University of California, Irvine Division of Continuing Education
Certificate
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