Bria Adams

About Bria Adams

As a Business Administrative & Marketing Consultant with over nine years of experience, I specialize in digital marketing strategy, project management, and content creation. My expertise lies in leveraging tools like Google Analytics, Moz, and Adobe Suite to develop and execute innovative campaigns. I excel in creating call-to-actions, landing pages, and pop-ups to drive engagement, alongside managing content frameworks and websites using HTML, CSS, JavaScript, and WordPress. My work is grounded in a data-driven approach to marketing, with a focus on optimizing user engagement and improving results through strategic insights and creative solutions. Collaborating with teams to develop marketing materials, distribute analytics reports, and manage campaigns, I am committed to delivering impactful solutions tailored to client needs.

Experience

1. Business Administrative & Marketing Consultant

   Independent Consultant

   Sep 2016 — Present · US

   Strategic Digital Marketing & Brand Growth: Orchestrated end-to-end digital marketing initiatives for diverse organizations, leveraging Google Analytics, Moz, and AEM to develop data-driven SEO strategies, high-conversion landing pages, and targeted social media campaigns (Instagram, Facebook, Twitter) that consistently increased brand awareness and user engagement.• Multi-Channel Content Framework Development: Established comprehensive content creation frameworks using buyer personas and long-term storytelling strategies; produced high-quality collateral including blogs, infographics via Venngage, and professional articles for major publications like HuffPost and INC to position clients as industry thought leaders.• Technical Web Management & Project Oversight: Directed full-cycle website development and maintenance using HTML, CSS, JavaScript, and WordPress while managing complex project lifecycles; integrated automated marketing tools and CMS updates to optimize site functionality, improve search rankings, and streamline lead generation processes.

Education

• Pepperdine Graziadio Business School

  Master of Business Administration - MBA, Digital Innovation & Information Systems

  2022

• North Carolina Central University

  Bachelor of Business Administration (BBA), Marketing

  2011 — 2015

Skills

• Salesforce.com
• Community Outreach
• Business Development
• Spss
• E-Commerce
• Customer Service
• Entrepreneurship
• Html
• Program Development
• Windows
• Adobe Acrobat
• Microsoft Excel
• Powerpoint
• Higher Education
• Survey Developmement
• Research
• Business Process Improvement
• Java
• English
• Editing
• Microsoft Office
• Sales
• Event Planning
• Adobe Design Programs
• Teamwork
• Public Speaking
• Sales Forecasting
• Microsoft Word
• Trade Show Exhibitor
• Leadership
• Nonprofits
• Google Adwords
• Social Media
• Qualitative & Quantitative Research Methodologies
• Google Analytics
• Photoshop
• Product Marketing
• Social Networking
• Social Media Marketing