Bri Ballinois Smith

WORK HISTORY

EDUCATION

ABOUT BRI BALLINOIS SMITH

I build the bridge between sports, culture, and opportunity.Currently, I work on sports partnerships at Tissot for the US and Carribean; supporting sponsorship strategy, media partnerships, and experiential activations across the NBA, WNBA, and international properties like MotoGP & Tour De France. My work spans campaign execution, partner coordination, and on-the-ground event production, helping bring global sports partnerships to life.I am deeply passionate about community — specifically creating real pathways for people to gain experience, exposure, and employment within the sports industry. Too often, access is limited to who you know, and my work is rooted in changing that. My connection to basketball has lead me to many doors and projects that helped me grow. Key projects as a consultant — • Consulted and collaborated with brands and platforms including Ksubi, McDonald’s All-American Game (McDAAG) w Lockerverse, and Chime NIL camps • Concepted and supported cultural activations, campaigns, & content that connect brands more authentically to athletes and fans as an employee for Nike, Jordan, Big Ten, & Body Armor Sports Drink • Hosted live basketball experiences including the Derrick Rose Retirement Game at Simeon, Chicago Bulls preseason game, Puma 1v1 activation, and events with Jordan Brand. At its core, Ballinois is about access — creating environments where people don’t just watch the industry, but step into it.In recognition of this work, I was selected as one of Barack Obama’s 60 Future Leaders.My work lives at the intersection of partnerships, experiential marketing, storytelling, and community building — with a long-term vision to build a global ecosystem connecting people to opportunity in sports.