Bri Hurley
Field Marketing Manager | SaaS & B2B Demand Generation | Trade Show, Conference & Experiential Event Management & Marketing | Data-Driven Strategy & End-to-End Execution
- Role
- Field Marketing Manager at Delinea
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Bri Hurley
I’m Bri Hurley, a Field Marketing Manager who builds high-impact event experiences that drive real business results. I specialize in turning events into revenue generating marketing programs, from large scale trade shows to targeted executive experiences. My approach blends strategy and execution, combining audience targeting, campaign development, and on the ground event management to create programs that not only engage but convert. At Delinea, I’ve grown from coordinating event logistics to owning full scale field marketing programs. Today, I lead end to end event strategy, partnering closely with Sales and Marketing to support pipeline growth, strengthen account engagement, and bring ABM strategies to life. I thrive in fast paced environments where I can take ownership, solve problems, and continuously improve how we show up in market. A few things about me- Certified Digital Event Strategist (DES)- Certified Meeting Professional (CMP)- Active PCMA member and Mentorship Ring contributor - Recognized with company awards for driving pipeline and leading high impact events Outside of work, I love crocheting and finding creative ways to make something from scratch. It is one of the ways I recharge and stay inspired. I’m passionate about building experiences that feel thoughtful, intentional, and memorable for both attendees and the business. Always open to connecting, sharing ideas, or talking all things events and field marketing.
Experience
Field Marketing Manager
Apr 2026 — Present · US
Own and execute global field marketing strategy across 50+ annual trade shows, conferences, and hosted events to drive pipeline and brand growth- Lead end-to-end program management, including campaign strategy, targeting, budgeting, vendor management, and onsite execution- Partner with Sales and Marketing leadership to align events with ABM strategies and revenue goals, driving measurable pipeline impact- Build and optimize integrated campaigns across Salesforce, HubSpot, and 6sense, improving targeting, engagement, and conversion rates- Analyze event performance and pipeline contribution to continuously refine strategy and maximize ROI
Education
Thomas Nelson Community College
Business Administration and Management, General
2014 — 2016
Old Dominion University
Bachelor of Science - BS, Tourism and Travel Services Management
2016 — 2020
New Horizons Regional Education Center
Licensure, Cosmetology/Cosmetologist, General
2012 — 2014
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