Brevard Fraser

About Brevard Fraser

Marketing professional with over 30 years of experience working in the hospitality and consumer services industries. Skills include:* Meeting and Event Planning from RFP development, budgetary management, attendee and client communications, timeline adherence, vendor management and post-event analysis * Social Media Campaign Development, Execution, and Analysis * Experiential Marketing Development * Sponsorship Program Development and Execution * Employee Volunteerism Program Development, Execution, and Analysis * Management of Corporate Community Partnerships

Experience

1. Senior Marketing and Events Specialist

   Cox Communications

   Feb 2015 — Present · Omaha, NE

   Strategically evaluate sponsorship and event opportunities to determine alignment with key marketing initiatives and ability to build brand affinity.* Leverage sponsorship and network programming relationships to deliver unique and compelling experiences for consumers in all segmented markets* Provide strategic direction and facilitate discussion with internal partners on planning and execution of investment through activation experiences* Provide forecasting and evaluation of ongoing sponsorships and budget* Train, monitor, and lead all third-party event activation teams to ensure successful events* Track key performance indicators, including traffic, attendance, engagement, and other metrics to provide event-specific and quarterly reporting of KPIs of on-site activation and social campaigns

Education

• The University of Georgia

  Bachelor's degree