Rob Breugom

WORK HISTORY

EDUCATION

SKILLS

ABOUT ROB BREUGOM

As a Senior Manager with strong knowledge and insight into retail and grocery industry trends, I am adept at developing and implementing strategic plans to drive revenue growth, improve efficiency, and enhance the customer experience. My expertise in Category Management, E-Commerce, Business Development, Private Brand development, and Sales has enabled me to successfully lead high-performing teams.In my most recent role as Senior Regional Manager - Deli/Home Meal Replacement at Calgary Co-op, I ensured the profitable operations of up to 24 stores. I maximized district sales performance, achieved established sales target and KPI goals, and identified and implemented processes and tools needed to effectively scale the retail operations via communication with retail operations and marketing. I also developed and managed the private brand’s introduction into retail, worked with the Director and vendors to analyze new trends and identify new products, categories, and new opportunities, and collaborated with the E-Commerce, retail, and operations team to prioritize product life cycles while ensuring sales.In my long-standing career at Safeway/Sobeys as Senior Regional Manager, I collaborated with retail and operation teams to prioritize product life cycles while aligning sales, inventory, and marketing. I was responsible for retail price and gross profit management and ensured successful inventory turn at retail locations. I also reviewed merchandising compliance and planogram integrity, worked with Marketing to ensure successful launch of the Airmiles program for retail operations, and collaborated with Marketing to ensure training and marketing of the private brands switch from Safeway select to Compliments was successful in retail.With a Bachelor of Business Administration from the University of British Columbia - Kelowna, and certifications in Google Analytics, InsideOut Business Coaching, and Frontline Leadership, I have the necessary education and training to succeed in my field.My experience and expertise make me a valuable asset to any team, and I am excited to continue utilizing my skills to drive growth and success in the retail and grocery industry.