Brett Woelfel
Digital Campaign and Marketing Analytics Lead @The Cigna Group
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WORK HISTORY
Digital Campaign and Marketing Analytics Lead @The Cigna Group
Arlington, VA, US
EDUCATION
University of Virginia
Bachelor of Arts, Economics
University of Miami
Master of Business Administration - MBA, Marketing/Investments
SKILLS
ABOUT BRETT WOELFEL
Data and analytics leader with fifteen years of experience in driving organizational change towards an information-based culture. Strategic thinker focused on building top-performing teams to lead efforts to collect, leverage and analyze data to deliver superior business outcomes. Creative problem solver with a passion for using data and analytics to deliver innovative capabilities and customer experiences. Effective communicator known for successfully distilling and presenting complex topics to audiences of all levels and backgrounds.Areas of expertise include:Marketing Analytics • Predictive Analytics • Enterprise Data Strategy • Digital Product Management • Data Visualization • Digital Testing • Session Replay • Text Analytics • Team Building & Leadership • Data Management & Governance • Design Thinking • Market Research
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