Brett Woelfel

Digital Campaign and Marketing Analytics Lead @The Cigna Group

Arlington, VA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2023 — Present

Digital Campaign and Marketing Analytics Lead @The Cigna Group

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Arlington, VA, US

EDUCATION

1993 — 1997

University of Virginia

Bachelor of Arts, Economics

2001 — 2003

University of Miami

Master of Business Administration - MBA, Marketing/Investments

SKILLS

Web AnalyticsStrategyE-CommerceOmnitureData ManagementText AnalyticsAnalysisPredictive AnalyticsDigital TestingBusiness ObjectsComscorePredictive ModelingAudience MeasurementTableauSurvey ResearchData MiningCompetitive AnalysisDesign ThinkingStatisticsBusiness IntelligenceData WarehousingMarketing AnalyticsSession ReplaySpssData GovernanceDigital StrategyTeam BuildingTeam LeadershipData AnalysisData VisualizationSegmentationTealeafAnalytics

ABOUT BRETT WOELFEL

Data and analytics leader with fifteen years of experience in driving organizational change towards an information-based culture. Strategic thinker focused on building top-performing teams to lead efforts to collect, leverage and analyze data to deliver superior business outcomes. Creative problem solver with a passion for using data and analytics to deliver innovative capabilities and customer experiences. Effective communicator known for successfully distilling and presenting complex topics to audiences of all levels and backgrounds.Areas of expertise include:Marketing Analytics • Predictive Analytics • Enterprise Data Strategy • Digital Product Management • Data Visualization • Digital Testing • Session Replay • Text Analytics • Team Building & Leadership • Data Management & Governance • Design Thinking • Market Research

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