Brett Sandlin

About Brett Sandlin

Strong professional business acumen with focus on bottom-line results and awarded record…

Experience

1. Director of Marketing and Product Implementation

   Wallace Finance

   Jan 2021 — Present

   Responsible for all marketing activities, external and customer communications, and customer experience initiatives. • Oversee the strategic management and growth of seven brands, including launching of one new brand in 2021. • Manage all branch marketing initiatives including marketing tools, customer facing visuals and associate scripting ensuring brand integrity and compliance with regulatory requirements. • Ownership of the website and customer portals, currently in complete redesign. • Responsible for the development and successful management of $4MM marketing budget. • Manage all acquisition and retention initiatives including acquisition and remarketing direct mail programs which have shown a 300% response increase year over year. • Manage all SMS and email transactional communication program and marketing campaigns. • Manage all product marketing campaigns and product differentiation initiatives. • Product owner for LMS system and underwriting system partnerships. • Responsible for managing all partnerships with all marketing / customer related vendors. • Member of the Executive Leadership Team.

Skills

• Public Relations
• Customer Service
• Team Building
• Leadership
• Management
• Strategic Planning
• Product Development
• Team Leadership
• Operations Management
• Training
• Sales
• Administrative Work
• Budgets
• Account Management
• Retail
• Process Improvement
• Strategy
• Marketing
• Forecasting
• Editing
• Coaching
• Product Management