Brett Perry

About Brett Perry

Experienced management and marketing professional with solid analytical and strategic capabilities. Proficient in identifying new market opportunities and penetrating hard to reach segments. Proven ability to lead cross-functional teams and deliver results. Thrive in fast paced, entrepreneurial, and intellectually demanding atmospheres. Expertise in the following areas:• Project Management • Product Marketing• Marketing Plan Creation and Implementation • Consumer and Market Analysis • Branding and Re-positioning Strategy • Direct Mail and Internet Marketing • Public Relations and Communications • Promotions and EventsSpecialties: Project management, guerrilla marketing, grassroots marketing, branding, business plan development, financial analysis, marketing planning, statistical analysis, customer relationship management, P&L, sales management, real estate valuation, competitive intelligence and analysis, promotions, and event management.

Experience

1. Manager, Global Strategic Programs & Initiatives

   FedEx

   Apr 2021 — Present · Memphis, TN, US

   Planned, organized, directed, designed, analyzed, coordinated, and implemented the movement of international shipments and information to enable flawless and timely customs clearance Developed, led, coordinated, and implemented projects and initiatives aligned with the global trade facilitation strategy Led a team that eliminated phantom shipments destined for Canada saving over $400K annually Reduced the number of air waybills that printed for shipments within Europe saving over $4.5M Developed and launched a digital application, WorldTariff Manager, which delivered over $5M in incremental revenue Increased Electronic Trade Documents service adoption to 73%, a record high

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts, ENGLISH AND COMMUNICATION STUDIES

  1997

• UNC Kenan-Flagler Business School

  MBA, Marketing

  2003 — 2005

• The University of North Carolina at Chapel Hill

  Master of Business Administration

  2005

• The University of North Carolina at Chapel Hill

  BA, Communications and English

  1993 — 1997

Skills

• Event Management
• Strategic Planning
• Management
• Market Planning
• Statistics
• P&L
• Project Management
• Cross-Functional Team Leadership
• Guerrilla Marketing
• Marketing Strategy
• Financial Analysis
• Budgets
• Leadership
• Customer Relationship Management (Crm)
• Strategy
• Sales Management
• Crm
• Product Marketing
• Grassroots Marketing
• Marketing
• Business Development
• Income Statement
• Competitive Analysis
• Appraisals