Brett W.
Commercial Leadership | Innovation | Marketing | NPD | Brand | Product | Sales | B2C | B2B | CPG | Consumer Goods | Packaging | P&L | Operations | Supply Chain
- Role
- Sales Operations Leader at Diamond Foods, LLC
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Brett W.
As a proven commercial leader across diverse industries, I have a unique ability to distill insights, align business objectives, and champion compelling strategies that increase brand relevance, strengthen customer engagement, and drive profitable business growth. My mission is to understand and address customer needs with creative concepts and solutions by leveraging my multifaceted marketing, sales, supply chain, and operations experience in the alcoholic beverage, CPG, FMCG, food & beverage packaging, and consumer goods industries.Collaborative team and cross-functional leader driven to achieve outstanding results through strategic insight, clear communication, creative problem-solving, analytical decision-making, and process improvement.• Go-To-Market (GTM)• Strategic Market Planning • Sales and New Business Development• Strategic Partnerships• Key Account Management• Channel Strategy & Execution• Customer & Category Insights• B2B, B2C, and B2B2C Marketing• Brand Management• Product Management• Innovation• New Product Development & Commercialization• Product Life Cycle Management • Portfolio Management• Category Management • Award-Winning Global Omnichannel Brand Campaigns • Digital Marketing Strategy• Social Media Marketing Strategy• Advertising and PR Agency Management • P&L and Budget Management• Shopper & Trade Marketing • Team Building & Leadership• Influencer Marketing• Change Management• Business Process Improvement#opentowork #OpenToWorkAvailable to discuss new opportunities, please contact me at w••••••••@gmail.com
Experience
Sales Operations Leader
May 2024 — Present · Stockton, CA, US
Leader of retail sales operations for North American retail division of culinary nut category leader. Responsible for driving efficiency and growth through strategic planning, trade promotion optimization, pricing, contracts, and internal alignment. • Direct sales strategy, forecasting, and S & OP processes to capitalize on market trends and achieve business unit goals.• Lead cross-functional teams to deliver new category innovation and enhance go-to-market success.• Enable commercial team success by streamlining and enhancing internal processes and collaboration.• Manage trade promotion spend and pricing strategies to optimize branded and private label portfolio profitability.
Education
Washington and Lee University
BA, East Asian Studies
William & Mary – Raymond A. Mason School of Business
MBA, Marketing/Marketing Management, General
Kansai Gaidai University
B.A., International Exchange Student
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