Brett Moneta
Manager - Partner Experience, Loyalty @Collinson Group
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WORK HISTORY
Manager - Partner Experience, Loyalty @Collinson Group
Dallas-Fort Worth, TX, US
Manage all content marketing and communications for Fortune 50 B2B loyalty program, creating international integrated marketing strategy and content in up to 16 languages for web, email, digital, and print channels, using insights derived from data to drive program results- Direct the quarterly launch of over promotional and marketing assets in 16 different languages with < 1% error rate. We never miss a deadline rarely make an error- Interface directly with the client’s channel editorial, marketing, and production teams to create content strategies to drive continued success while monitoring performance agreed SLAs and KPIs. Our content is data-driven- Develop marketing pitches and SOWs to improve customer journeys and drive incremental agency revenue. We\'re always looking to grow the bottom line- Work with international regional teams worldwide on both the client and agency side in Europe, South America, and Asia to improve digital messaging and user experience. We\'re internationally connected- Rebuilt client B2B loyalty website, including the CMS, from the ground up, including site maps, style guide, branding, processes, and more. We\'re innovative.
EDUCATION
The University of Texas at Austin
BS/BA, Liberal Arts/ Radio TV Film
Jesuit Dallas
High School Diploma, High School Diploma
The University of Texas at Austin
Bachelor of Arts - BA, Radio and Television
ABOUT BRETT MONETA
I’m a content marketing and advertising strategist with 25+ years of experience helping brands connect creativity to measurable results. My work spans B2B and B2C audiences—developing integrated campaigns, loyalty initiatives, and storytelling that drive engagement and growth.I’ve led creative and strategic efforts across technology, loyalty, energy, retail, travel, healthcare, and consumer services, partnering with global brands like Intel, Samsung, AT & T, Merck, TXU, JCPenney, H-E-B, and Reliant Energy. From concept to execution, I blend creative direction, audience insight, and marketing strategy to deliver work that’s both engaging and effective.At Collinson, I lead content marketing and communications for Intel Partner Alliance, a global B2B loyalty program reaching partners in 16 languages. My role combines campaign strategy, creative leadership, and cross-channel storytelling to elevate the brand experience worldwide.Focus areas: Content Marketing & Advertising Strategy • B2B & B2C Campaigns • Creative Direction & Brand Storytelling • Loyalty & Digital Marketing • Copywriting • Audience Engagement
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