Brette Shelley

About Brette Shelley

Innovative, performance driven marketing professional, offering over twelve years of…

Experience

1. Director of Marketing

   Thompson Machinery

   Jan 2020 — Present

   Responsible for managing and developing the Thompson Machinery Marketing Strategic Plan, in support of the organizational strategy and objectives. Including overseeing strategy reviews, providing recommendations, and communicating results • Responsible for the overall management of the marketing team, providing coaching, leadership, and assistance • Ensure marketing communications are coordinated, support marketing plan objectives, and meet in conjunction with all senior management initiatives • Oversee and direct market research, competitor analysis, and customer service and retention monitoring processes and initiatives • Responsible for determining the marketing budget and department productivity targets • Manage Inside Sales Rep (ISR) Supervisor and ensure ISR financial and productivity goals are reached • Responsible for developing, implementing, and executing marketing plans to attract potential customers and retain existing ones • Oversee all advertising creative design, branding, placement, contracts, internal communications, and vendor relations • Manage all photography and videography for internal communications/training and external promotions • Measure and report performance of all marketing/advertising campaigns (ROAS) and assess against KPI’s • Work with division managers to evaluate underperforming business units and determine best course of action

Education

• Eastern Illinois University

  Bachelors, Marketing and Advertising

  2004 — 2008

• Belmont University

  Master of Business Administration - MBA

• University of Illinois Urbana-Champaign

  Digital Advertising Certificate, Advertising

  2014 — 2014