Brette Q.
Senior Director of Marketing (Product & Gtm) @STARLIMS
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WORK HISTORY
Senior Director of Marketing (Product & Gtm) @STARLIMS
Senior product marketing leader reporting to the CMO, responsible for positioning, messaging, and go-to-market strategy for STARLIMS’ laboratory informatics solutions serving scientific and regulated environments across R&D, manufacturing, public health, and clinical diagnostics. Oversees budget and leads a high-performing team to execute global programs.• Defines product positioning and messaging frameworks, translating market, customer, and competitive insights into differentiated value propositions; leads market segmentation and ICP development to inform go-to-market strategy.• Translates complex laboratory informatics capabilities into clear product narratives for technical and business audiences across R&D, scientific, IT, digital transformation, and laboratory operations teams.• Owned go-to-market strategy and launch for STARLIMS Quality Manufacturing Essentials LIMS; defined positioning, messaging, and ICP targeting while aligning product, sales, and marketing to successfully bring the solution to market.• Develops sales enablement assets including positioning decks, playbooks, battle cards, persona-specific messaging, win/loss analysis, and GTM training for BDRs and sales teams; creates external supporting content such as demo videos, solution briefs, blogs, and product narratives.• Repositioned STARLIMS solutions across key industry segments, strengthening competitive differentiation in laboratory informatics markets and driving pipeline growth.• Partners with customers on case studies, events, and surveys to inform messaging, competitive analysis, and narratives.• Leads integrated demand programs supporting new-logo acquisition and customer expansion across digital, web, content, ABM, paid media, and events; manages agencies, contractors, and AI tools to support growth and • address gaps in output.
EDUCATION
Marist University
BA in Communications/Advertising, Certificate in Art and Advertising Design
Scuola Lorenzo De'Medici
Marist International Programs, Advertising, Art and Advertising Design
SKILLS
ABOUT BRETTE Q.
Product marketing leader with deep experience owning positioning, messaging, and full-funnel go-to-market strategy for B2B solutions.Specializes in translating complex solutions into clear, differentiated narratives that drive adoption, pipeline growth, and revenue. Works at the intersection of product, sales, and marketing, focused on defining how solutions are positioned, launched, and understood by the market. Also functions as a strong marketing generalist, connecting different marketing functions, cross-departmental teams, and GTM motions to ensure product strategy, messaging, and execution stay aligned from launch through scale.
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