Brett C McCarty

About Brett C McCarty

Brand & Content Marketing ExpertBroad background heading corporate marketing, leading functional teams, and consulting (agency and direct clients). Success working with Fortune 500® to small private companies across different industries including entertainment, financial services, healthcare, packaged goods, and professional services.User ExperienceLaser focused on UX to inform every step of the buyer’s journey. Leveraging audience insights to deliver exceptional digital and analog experiences.Voice of the BrandExpert at defining, articulating and amplifying the voice of the brand. Masterful management of initiatives from beginning to end – identifying opportunities, framing solutions, and implementing plans to achieve results.Marketing OperationsTrack record of process and operations improvement, transforming splintered marketing silos into collaborative initiatives to deliver integrated communications, driving unique advantages of products and services.Business GrowthAbility to work with senior executives, line managers, technical experts, and sales to foster growth and business development. Two years as VP in Business Development at Showtime. As head of marketing at Keystone Partners, leading efforts to expand the brand nationally, both before and after sale to private equity firm. Brand, Content & Marketing Strategy Website Strategy & Optimization Media/Digital Strategy & Implementation Cross-Functional Team Leadership Target Identification/Customer Segmentation Concept Ideation Sponsorships/Strategic Partnerships Follow me on Twitter @bigrocksmktg Follow me on Instagram @big_rocks_mktg Learn more at big-rocks.net

Experience

1. Founder

   Big Rocks A Marketing Cooperative

   Apr 2000 — Present

   Provide clients with insightful strategic guidance to build their businesses. Adept at understanding client objectives and translating into actionable marketing plans integrating digital, social and traditional media. Manage relationships with, and involvement of, key stakeholders including clients, internal departments and external vendors.Clients include:Deirdre Capone Spa Jan 2015 - PresentBranding, website development, social media strategy and implementation.Emeriti Retirement Health Aug 2021 - Dec 2021Guide strategic planning deep dive process on behalf of the Emeriti Board of Trustees. Develop five year strategic plan inclusive of go-to-market strategy, KPIs, action plans, and budget.Blue Cross Blue Shield of Massachusetts Jun 2016 - Sep 2016Prevention & Wellness program packaging and positioning across conditions and market segments.TIAA Sep - Dec 2015Marketing lead for retiree healthcare products, website development and campaign management for state-sponsored 529 plans, marketing lead for private college prepaid tuition plan.Barking Planet Productions 20••••12Marketing strategy and plan development/implementation. Book design.Thoughtware Worldwide 20••••12Logo/identity development. Marketing and communications strategy.Talbott Teas 20••••11Strategic marketing support for gourmet teas that were selected as one of Oprah Winfrey\'s \"favorite things\" 2010.EastWest Marketing Group - 2003As interim CMO, redefined the role and recruited staff replacement. Created and directed partnership practice.Nantucket Film Festival - 2003Strategic planning and grant writing.

Education

• University of Illinois Urbana-Champaign

  Specialization, Digital Marketing

  2019 — 2019

• Northwestern University

  Specialization, Content Strategy

  2015 — 2015

• Princeton University

  AB, Sociology

  1980 — 1985

• Center for Creative Leadership

  Leadership Development Program

  1995 — 1995

• Guilford High School

  High School Diploma

  1976 — 1980

Skills

• Marketing Strategy
• Marketing Communications
• Marketing
• Leadership
• Integrated Marketing
• Strategic Partnerships
• Digital Strategy
• Strategy
• Financial Services
• Direct Marketing
• Digital Marketing
• Analytics
• Social Media
• Advertising
• Strategic Planning
• Strategic Communications
• Program Management
• Brand Development
• Entertainment
• Social Media Marketing
• Sales
• Email Marketing
• Budgets
• Content Strategy
• Strategic Content Development
• Management
• Digital Media
• Creative Direction