Brett Bilon
Founder, President @Plume Science
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WORK HISTORY
Founder, President @Plume Science
CA
Founder and operator of a globally distributed beauty and personal care company built around patented formulations, defensible IP, and disciplined unit economics.Plume has scaled from concept to international retail distribution across major channels, including Nordstrom, Sephora, Credo Beauty, Beautylish, REVOLVE, and MECCA Brands, while maintaining strong gross and net margins under multi-channel retail and wholesale constraints.Responsibilities and experience include-End-to-end product development and global manufacturing-IP strategy, patent-backed formulations, and brand protection-Wholesale, retail, and partner-led distribution-Regulatory navigation across multiple markets-Capital efficiency, unit economics, and profitability managementPlume operates as a sustainable, cash-generative business and serves as a real-world operating laboratory informing my advisory work across commercialization, governance, and execution risk.
EDUCATION
University of Calgary
BComm, Entrepreneurship & Innovation
ABOUT BRETT BILON
Founder and operator with experience spanning digital technology, healthcare, consumer products, and regulated environments. I work at the intersection of innovation, risk, and capital- typically before major investments, deployments, or strategic commitments are made.At execom, we partner with founders, executive teams, and capital-backed organizations to de-risk new initiatives before they scale. Our work focuses on determining whether something should be built, funded, or deployed (and under what constraints) before reputational, regulatory, or financial exposure becomes irreversible.execom is typically engaged upstream of large decisions involving-New venture formation and market entry-Enterprise and regulated-environment AI adoption-Product and platform scale-up-Capital deployment and funding readiness-IP strategy and defensible commercialization pathwaysOur role is to provide independent, execution-informed judgment. By combining market validation, technical feasibility, unit economics, governance, and risk containment we ensure that leadership teams and boards can make confident go / no-go decisions.In parallel, execom operates an early-stage investment platform focused on pre-seed and seed opportunities in Canada and the U.S, allowing us to remain grounded in operator reality while advising on capital strategy and execution risk.
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