Brett Basham
Content Strategy, Creation & Development | Training, Learning & Curriculum Development
- Role
- Director of Marketing and Business Development at Bhrett Mccabe, Phd
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Brett Basham
With a strategic mindset cultivated over six years at The MindSide, my focus on marketing and business development has propelled significant digital growth, including tripling our YouTube subscriber base and enhancing engagement across various platforms. Our team has successfully merged innovative marketing tactics with the StoryBrand framework, resulting in a robust email marketing strategy that reaches over subscribers.Concurrently, my passion for mental health advocacy as a Content Creator has generated a remarkable digital footprint, with content amassing over 79 million views and engaging over a million accounts recently. Harnessing my expertise in social networking, I produce content that destigmatizes mental health, fostering a community where self-care and open dialogue are paramount.
Experience
Director of Marketing and Business Development
Apr 2018 — Present · Birmingham, AL, US
Develop and manage Catalyst School coach and leadership training platform with a live, virtual component and self-paced, on-demand component- Responsible for growth of YouTube presence that has seen a 132% increase in subscribers, 204% increase in watch time, and 47% increase in unique views in past year- Design, develop, and maintain two user-friendly WordPress websites utilizing StoryBrand marketing framework while optimizing for SEO and conversions- Drive strategy, growth, and overall management of email marketing to subscribers- Produce Bhrett McCabe’s Secrets to Winning podcast that has seen increase in monthly downloads to on average- Develop and implement marketing and sales strategies increasing online course sales by 200% in the past 18 months- Designed all graphical elements used for social media, digital marketing, and web design utilizing Photoshop- Shoot, edit, and produce video content for YouTube, social media, and other mediums utilizing Sony a6500 camera and Adobe Premiere and After Effects- Assist in the development of online course curriculums, blog posts, and additional written content
Education
The University of Alabama
Master of Science (M.S.), Sport Business Management
2012 — 2014
University of Mississippi
Bachelor of Science (B.S.), Kinesiology and Exercise Science
2005 — 2009
Skills
- Social Media
- Sports Marketing
- Student Development
- Sports
- Baseball
- Microsoft Office
- Higher Education
- Strength & Conditioning
- Athletics
- Sports Management
- Sports Coaching
- Scouting
- Event Management
- Leadership Development
- Athletic Training
- Sports Psychology
- Social Networking
- Teaching
- Time Management
- Event Planning
- Athletic Performance
- Adobe Photoshop
- Professional Sports
- Sports Industry
- Coaching
- Player Development
- Ticket Sales
- Management
- Intercollegiate Athletics
- Athletic Administration
- Leadership
- Public Relations
- Public Speaking
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