Brett Barcelona
Partner @Lakewood Ranch Advisors, Llc
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WORK HISTORY
Partner @Lakewood Ranch Advisors, Llc
Sarasota, FL, US
We leverage our deep expertise working with US and International retailers and CPG and Private Brand organizations to develop people, grow their markets, and connect with consumers. We provide general strategic consultation for new and existing businesses and create market activation strategies for CPG, retail, Private Equity, and Start-up companies.Nothing excites us more than helping companies understand category specific trends, competitors, customer segments and market opportunities. Our mission is making meaningful connections!
EDUCATION
Allegheny College
Bachelor of Arts - BA, Communications and Political Science
Allegheny College, Meadville PA
Bachelor of Arts - BA, Political Science and Communications
ABOUT BRETT BARCELONA
One of the keys to success throughout my career has been building strong, mutually beneficial relationships. I welcome the opportunity to share advice and guidance with others in the LinkedIn community. Please reach out for a chat involving executive CPG and retail leadership, consumer strategy and execution, business development, and financial stewardship.Ways that I contribute my expertise:Guiding corporate direction and expansion across complex consumer packaged goods (CPG) and retail channels in global multicultural business environments.Motivating high performance teams through leading with trust and integrity, individual empowerment and enthusiastic leadership.Exceeding revenue and profit targets by employing strategic thought process, skilled negotiation and continuing financial stewardship.Exhibiting confidence, entrepreneurial vision, and fearless leadership through business transformation, uncertainty, and challenge to attain operational excellence.Building sustainably profitable companies. Serving as an insightful advisor employing honesty in interactions with corporate executives, management teams, local purveyors, supply chain and marketing personnel, retailers, and global partners.Turning around underperforming businesses and restoring damaged relationships, repositioning for positive growth and mutual successForging productive partnerships and alliances by collaborating and synergizing efforts with key stakeholders.Exciting and delighting consumers with innovative marketing approaches.Maintaining smooth operations in fast-paced environments, driving mergers and acquisitions ensuring total company alignment.Empowering junior staff members to identify new opportunities and solutions.Class of Trade:Consumer Package Goods, Private Label, Grocery, Drug, Mass, Foodservice, Club, Dollar, Specialty Retail, Wholesale, Supplier, Contract Manufacturing, Buying Co-Op, DistributorsPlease feel free to reach out to me directly via LinkedIn or b••••••••@gmail.com
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