Brett Baranauckas
Product Manager, Efi @Holley
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WORK HISTORY
Product Manager, Efi @Holley
Nashville, TN, US
Orchestrated successful product launches achieving immediate distributor adoption, leveraging Voice-of-Customer (VOC) research to precisely anticipate and meet market demand.• Led comprehensive competitive analyses to inform and optimize product roadmap strategies including pricing, positioning, and go-to-market execution.• Defined and refined unique selling propositions (USPs), directly empowering sales teams to achieve a 17% month-over-month revenue increase.• Directed end-to-end product lifecycle management, guaranteeing on-time delivery and successful execution of all roadmap initiatives.• Collaborated extensively with cross-functional teams (Sales, Marketing, Engineering) to strategically expand product lines and optimize underperforming SKUs within e-commerce.
EDUCATION
University of Minnesota
Business and Marketing Education (B.S.)
Dakota County Technical College
Associate of Applied Science (A.A.S.), Automotive Engineering Technology/Technician
ABOUT BRETT BARANAUCKAS
With a career rooted in the automotive sector, I’ve built a reputation for turning underperforming products into top performers, launching compelling go-to-market strategies, and driving brand growth through data-informed decision-making and cross-functional leadership. I specialize in: • Leading high-impact product launches that align with both customer needs and business goals. • Crafting clear, compelling messaging and training initiatives to boost product understanding and drive adoption. • Partnering across departments to streamline operations, exceed KPIs, and ensure brand alignment. • Identifying market trends and translating insights into actionable strategies that improve performance and increase revenue. Known for my precision, creativity, and strategic thinking, I bring both the macro vision and the micro attention to detail that successful product and marketing initiatives demand. Whether optimizing processes, building teams, developing messaging, or getting in front of the camera for social media content, I’m driven by results—and fueled by a passion for automotive innovation. Let’s connect: b••••••••@gmail.com
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