Bretta Burggraf
Marketing Leader | Strategic Problem Solver | Digital & Product Marketing | BONDE Member
- Role
- Director of Product Marketing, Retail at Cotiviti
- Location
- Reading, PA, US
- LinkedIn followers
- 500 followers
About Bretta Burggraf
For the past 12 years, I’ve approached marketing with one focus: turning strategy into measurable growth.My work sits at the intersection of digital strategy, product marketing, and revenue performance. I build the foundations that prevent misalignment before it happens. SEO strategies rooted in buyer intent, campaign frameworks tied to pipeline, and positioning that equips sales as much as it attracts prospects.I’ve led multi-channel programs across SEO, web, social, ABM, and lifecycle marketing, always anchored in business outcomes. I don’t think in isolated tactics. I design systems that connect messaging, acquisition, and enablement into something scalable and repeatable.Strong marketing should clarify what a company stands for, define the real problem buyers are trying to solve, and make it easier for them to say yes.
Experience
Director of Product Marketing, Retail
Apr 2026 — Present
Education
Saint Joseph's University
Bachelor of Science (B.S.), Food Marketing
Saint Joseph's University
Master of Business Administration - MBA
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