Brett Wulfekuhle

About Brett Wulfekuhle

Marketing professional with extensive experience driving growth and innovation through integrated marketing strategies. Team oriented critical thinker with a proven track record of paying attention to details, effectively communicating and exceeding deadlines. Personally commitment to continuous improvement, learning and innovation.Specialties: Marketing Automation, Email Marketing, Website Management (HTML/CSS), Project Management, Paid Search (SEM), Search Engine Optimization (SEO), Display Media (PPC), Data Visualization, Analytics, Social Media, Strategic Thinking, Graphic Design.

Experience

1. Senior Worldwide Digital Marketing Manager

   Kemin Industries

   Jul 2024 — Present · Des Moines, IA, US

   Leading the design, development, and communication of key Marketing technology platforms and process transformation programs. Working with teams across the business to generate innovative digital solutions for products, solutions, services, processes, customer experiences, marketing channels, and business models.• Developing a clearly defined and compelling digital strategy to continuously enhance digital customer experience across Kemin and ensure that all relevant digital marketing initiatives are fully integrated into the strategic-planning process for Core Leadership Team commitment, resource allocation, and execution.• Acting as an intermediary and change agent between business units and functions in the rollout of digital initiatives and capabilities, fully integrating business and technology, and closing digital performance gaps that exist in and between the various functions and business units of the organization. • Leading a team of professionals focused on improving the digital marketing maturity of Kemin as a whole, while also improving the user experience for customers and prospects across all our digital channels. Specific focus given to web development, SEO, UX/UI, content marketing, lead management, marketing automation, email and analytics. • Reporting on the ROI of digital projects and investments linked to enterprise KPIs, with the goal of demonstrating the positive impact from these initiatives. • Ensuring Kemin is dedicated to data quality for digital marketing efficiency and effectiveness. Providing recommendations to business units on improving results of digital marketing efforts based on analytics. • Creating a global digital marketing reporting framework that establishes the worldwide objectives for all digital marketing teams at Kemin. Supporting performance improvements by leading a team of digital experts to provide best practices and consulting to support the business units as they stretch to achieve their goals.

Education

• Iowa State University - Ivy College of Business

  Master of Business Administration - MBA, Marketing

  2019 — 2021

• Iowa State University - Ivy College of Business

  Bachelor's degree, Marketing

  2006 — 2010

• Tilburg University

  Study abroad, Marketing

  2009 — 2009

• Des Moines Area Community College

  Certificate Program, Digital Marketing

  2015 — 2016

Skills

• Social Networking
• Powerpoint
• Microsoft Excel
• Marketing
• Media Planning
• Customer Service
• Advertising
• Leadership
• Mortgage Lending
• Sales Management
• Retail
• Strategic Planning
• Microsoft Word
• Customer Satisfaction
• New Business Development
• Social Media
• Account Management
• Microsoft Office
• Sales
• Email Marketing
• Event Planning
• Marketing Communications