Brett Wisse
Strategic Healthcare Leader | GTM & Market Expansion | Commercial Strategy | Digital Health & Value-Based Care |
- Role
- Director, Upstream Marketing, Health Systems at Quest Diagnostics
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Brett Wisse
I thrive at the intersection of strategy, operations, and client engagement, helping healthcare organizations navigate complexity, scale innovation, and drive market growth. With a background spanning startups and Fortune 500 healthcare, I balance strategic and analytical thinking with strong interpersonal leadership.My career began in a fast-paced startup environment, where I progressed through leadership roles in client services, commercial strategy, and business operations. I’m a proud generalist—skilled at structuring problems, breaking them down with strategic frameworks, and delivering solutions that align teams and drive results.At Pack Health, I led initiatives that scaled key pharma accounts by 500%, launched patient engagement programs in highly regulated environments, and built financial models and pricing strategies that shaped company growth. After our acquisition by Quest Diagnostics, I stayed on to lead go-to-market strategy and commercial expansion efforts, helping integrate Pack Health’s offerings within a Fortune 500 framework. Currently, I serve as Director, Upstream Marketing for Health Systems at Quest Diagnostics, where I lead the development of a 3 year strategic plan, incorporating market landscape research, competitive analysis, and segmentation to inform growth opportunities and key initiatives within Quest\'s health systems business.I strive to integrate my core values of health, growth and development, community, and authenticity into all of my work.
Experience
Director, Upstream Marketing, Health Systems
May 2025 — Present · Birmingham, AL, US
Education
Belmont University
Bachelor’s Degree
Skills
- Microsoft Excel
- Powerpoint
- Social Media
- Dashboard Metrics
- Customer Service
- Business Process Mapping
- Salesforce.com Administration
- Financial Analysis
- Business Process Improvement
- Account Management
- Microsoft Office
- Project Management
- Research
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