Brett Wilkes

About Brett Wilkes

Over the past two decades, Brett has written everything from articles on brain surgery to anecdotes on beer coasters, with a whole lot of B2B/B2C advertising, promotion, video and web work in between. He’s even ghostwritten voicemails for Mickey Mouse (“Hiya, pal!”). Since joining VSA Partners in 2019, he’s been the creative director and lead wordsmith on an equally diverse range of projects, including narratives, naming, expression systems and launch campaigns, with a special emphasis on guiding the voice of tech, healthcare and financial brands. When he’s not wrangling words, Brett does his best to manage four kids, honeybees and one heck of a hobby vineyard. SUPERPOWERS Simplifying the complex Experience with highly technical products and services, including SaaS (Google), fintech (Morningstar), biotechnology (Intuitive), nutraceuticals (Prinova), and industrial manufacturing (NORD Gear). Omnichannel storytelling Deeply strategic approach to crafting integrated, user-centric campaign narratives and messaging that resonates across touchpoints, including social media, email, websites, physical stores, and internal training materials. Brand building From-scratch development of brand guidelines, including core narratives, brand mantras, voice & tone definition, key messaging, and cross-channel execution examples. B2B advertising 20+ years of injecting category-defying creativity into trade communications Food, beverage & alcohol activations Extensive experience with CPG food & beverage promotions and shopper marketing (Corona), QSR advertising and promotions (Subway), foodservice advertising (Kraft Foodservice), and food ingredients advertising & collateral (Batory Foods).

Experience

1. Creative Director

   StudioNorth

   May 2025 — Present · North Chicago, IL, US

Education

• American Professional Bartenders School

  Certified Mixologist

  2003

• DePaul University

  BS in Commerce

  1999 — 2003

• Columbia College Chicago

  Copywriting

  2003 — 2003

Skills

• Outdoor Advertising
• Interactive Advertising
• Craft Beer
• Wine
• Digital Strategy
• Art Direction
• Web Content
• Brochures
• Marketing Communications
• Copy Editing
• B2b Marketing
• Integrated Marketing
• Relationship Marketing
• Creative Writing
• Brand Development
• Strategy
• Multicultural Marketing
• Copywriting
• Collateral
• Brewing
• Interactive Marketing
• Digital Marketing
• Radio
• Digital Media
• Advertising
• Creative Direction
• Fishing
• Creative Strategy
• Creative Problem Solving
• Child Development
• Email Marketing
• Food & Beverage
• Concept Development
• B2b